What we do

AI-Powered Dynamic Floor Pricing to maximise programmatic revenue and yield.

Full Programmatic Revenue Coverage

pubX provides an AI-powered monetization tool to empower publishers to dynamically price programmatic advertising inventory, driving higher revenue.

Our AI model has been built to ensure that net revenues are optimised, versus CPM or fill-rate.

How It Works

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1) Using our Analytics Adapter to ingest bid-stream data, pubX builds a Machine Learning pricing model of each site’s traffic

2) After 2 weeks of model building, we are ready to set floors in the header using the floors module/ equivalent

3) We set a floor in the header, and then call a corresponding UPR in GAM, to ensure we are covering all programmatic inventory

4) We ingest performance data from GAM to feed back into our models to constantly iterate and improve

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Getting Started

To ensure our publishers are confident in the incremental revenue pubX is driving, we offer a 2 week, fee-free, trial period following the building of the models

During this period we run a 50/50 randomised split test between pubX=on (when we have set a floor) and pubX=off (when pubX is inactive) and report the relative performance in our customer’s Ad Server, to ensure we are using impartial data.

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