Introducing pubX (Again)
A (re)introduction to our mission, vision and objectives.
26 April 2022
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We are building the PubTech category to better serve digital publishers
About Us
What We Do
We use Artificial Intelligence and Automation to create high ROI Publisher Technology (PubTech) solutions to problems that publishers have with Monetization.
Our dynamic floor pricing engine empowers publishers to increase revenues and yield by dynamically and uniquely setting a price floor in each programmatic auction.
What we do
Features
High ROI by design
pubX is fully automated, easy to use, and we target a minimum 3X ROI through the use of our technology. We offer a 2 week, free trial, 50/50 split test as standard, to ensure our publishers are confident in the revenue lift driven by our tech. Our technology is simple to set-up, and designed to be installed without developer resource.
Incremental Revenue
By pricing every auction individually we protect the market value of publisher inventory against practices like bid-shading.
Publisher-led
Publisher-first. Always. We don’t work with the buy-side or sell data – we just build PubTech infrastructure to help Publishers.
3 X ROI
Through a combined modelling approach of an underlying Artificial Neural Network, and over-running control algorithms, we drive serious Return On Investment.
Easy To Use
Our technology is designed to be simple to integrate and works seamlessly with your current tech stack.
