Agentic Advertising
Built on Trust

pubX connects publishers and advertisers through a transparent, data-driven marketplace built on five years of publisher-side trust and data.

Agentic technology works across every auction in real time — driving better yields for publishers and better performance for advertisers.

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One Platform. Two Powerful Solutions.

For Publishers, Advertisers and Agencies

Turn First-Party Data into a Competitive Advantage Access Premium Inventory and Exclusive Data Signals
Unlock the full value of your inventory.

pubX enables publishers to monetise first-party data at premium rates, using agentic sales technology to turn first-party signals into a genuine pricing advantage — negotiating the best value for every impression and driving increased yield.
Reach high-quality audiences with greater precision.

Agentic buying technology accesses publisher signals that traditional programmatic never surfaces autonomously evaluating inventory, building high-performing segments, and activating campaigns using data unavailable through traditional programmatic channels.

 

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Trusted to price 5 trillion+ auctions/ year by...

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How It Works

A Transparent, Data-Driven Marketplace

pubX connects premium publisher inventory with advertiser demand in real time – creating efficient, high-value transactions for both sides.

Behind the scenes, buying and sales agents continuously negotiate, optimise, and iterate throughout the campaign lifecycle – ensuring maximum performance and value delivery.

The result:
Publishers achieve higher CPMs and improved fill rates. Advertisers gain access to premium, differentiated inventory. Both sides benefit from complete transparency and control.

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Success Stories

Immediate Media

“Working with pubX has been an absolute pleasure. We massively appreciate their focus on pubtech, whilst supporting us with a team that is incredibly knowledgeable, responsive and dedicated to delivering continual high-quality results. From start to finish, the integration process was seamless and commercial results are exceeding our expectations. I highly recommend pubX to any publisher looking for successful revenue growth.”
James Florence, Head of Advertising Technology

Success Stories
Our Foundation

Built on Trust. Proven at Scale

For 5 years, pubX has built and deployed machine learning technology for publishers at scale - pricing over 5 trillion programmatic auctions annually. That heritage is what makes our agentic platform different: earned from the publisher’s side up, not built top-down.

That foundation of real data, trusted relationships, and proven results is what separates pubX’s agentic platform from the experimental. Our technology is battle-tested, our insights are grounded in reality, and our outcomes are measurable.

5 Trillion+
Auctions/ year priced through our AI models
pubX Bid Intelligence

Transforms machine learning output into measurable publisher revenue

5 Years

Building trusted AI relationships across the publisher ecosystem

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Why pubX

Built Different. Proven Results.

AI-Powered Marketplace

Agentic technology that negotiates directly across both sides of the transaction – unlocking value that traditional programmatic approaches cannot achieve.

First-Party Data Monetization

Publishers monetise their data at premium rates. Advertisers access exclusive signals not available elsewhere—all within a privacy-compliant, transparent framework.

Platform Agnostic

Designed to enhance your existing stack, not replace it. Publishers maintain their current setup, and advertisers continue using their preferred DSPs.

Proven at Scale

Built on years of real-world deployment, trusted relationships, and over 5 trillion auctions – pubX delivers results that are tested, not theoretical.

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Ready to Unlock More Value from Programmatic?

Whether you’re a publisher looking to maximise revenue or an advertiser seeking access to premium inventory, pubX connects both sides through a transparent, high-performance marketplace.

I’m a Publisher 

I’m an Advertiser