Privacy Policy

Effective Date: [Insert date]

1. Introduction

Pubx AI Ltd (“Pubx”, “we”, “us”, or “our”) is committed to protecting the confidentiality and integrity of the data we process as part of delivering our dynamic pricing platform for publisher ad inventory. This Privacy Policy describes how we collect, use, store, and protect business data received from our customers in connection with our services.

We operate as a Business-to-Business (B2B) SaaS provider in the adtech ecosystem. We do not process or store any personal consumer data.

2. Who We Are

Pubx AI Ltd
43 Castle Nurseries
Chipping Campden
England, GL55 6JT
United Kingdom

Company number: 12617660

For all data privacy-related enquiries, please contact: privacy@pubx.ai

3. Scope of This Policy

This Privacy Policy applies to all data collected through our software services and related business operations. It specifically covers non-personal business data used for calculating and delivering dynamic prices for ad inventory monetised through our platform.

4. Data We Collect

We collect the following categories of business data from our clients:

• Prebid auction logs

• Bid responses

• Aggregate ad server reporting data

This data is used solely to power our dynamic pricing algorithms and related performance analytics.

5. How We Use Your Data

We process customer data to:

• Analyse monetisation performance

• Train and apply dynamic pricing models

• Generate reporting dashboards

• Provide recommendations and optimisations

We do not share, sell, or repurpose your data for unrelated purposes.

6. Data Storage and Processing

All customer data is securely stored and processed using Amazon Web Services (AWS) infrastructure. We retain data for as long as necessary to fulfil our business obligations and contractual requirements. In line with our Information Security Management System (ISMS), we may retain certain confidential data for up to seven (7) years.

7. International Transfers

As a UK-based company serving global customers, data may be processed outside the UK. Where applicable, we ensure adequate safeguards are in place (such as standard contractual clauses) to protect your data in accordance with the UK General Data Protection Regulation (UK GDPR).

8. Security Measures

We implement a range of technical and organisational measures to safeguard customer data, including but not limited to:

Access Control

• Role-based permissions

• Strong, unique passwords and 2FA

Data Protection

• Encryption at rest and in transit

• Secure cloud storage

• Regular secure backups

Device & Network Security

• Antivirus and device encryption

• VPN and segmented networks

Incident Response

• Rapid identification and containment of incidents

• Incident documentation and review procedures

Third-Party Security

• Vendor contracts include security clauses

• Regular assessment of sub-processors

9. Customer Rights & Contact

As our customers are businesses, not individuals, no consumer data subject rights (e.g., access, deletion under GDPR) apply. However, if your organisation has concerns about data use, accuracy, or security, you may contact us directly at privacy@pubx.ai to request clarification, corrections, or deletions.

10. Cookie Policy

Our website uses cookies to improve functionality and enhance the user experience. Cookies are small text files that are placed on your device when you visit a website.

Types of Cookies We Use

• Essential Cookies: Necessary for core functionality such as security and session management.

• Performance Cookies: Help us understand how visitors interact with the website by collecting anonymous usage data.

• Functional Cookies: Enable enhanced functionality and personalisation, such as remembering preferences.

Managing Cookies

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but this may impact your experience on our website.

By continuing to use our site, you consent to the placement of cookies on your device unless you choose to disable them.

11. Policy Updates

We may occasionally update this Privacy Policy to reflect changes in our business operations, legal requirements, or technical infrastructure. The most recent version will always be available on our website, and we will notify you of material changes where appropriate.