We’re excited to announce that pubX is sponsoring the Happy Hour at Prebid DevCon Germany, and that our Director of Engineering, Lukasz Szczesiak, will be speaking on the agenda.

Taking place 22 September in Cologne, DevCon is Prebid.org’s developer-first event – built around technical talks, live demos and open-source collaboration, and bringing together developers, contributors and engineers from across the programmatic stack.

Why we’re backing DevCon

The agentic shift reshaping advertising isn’t only a commercial or strategic story, it’s an engineering one. As decision-making moves to machine scale, the practical, technical questions become just as urgent as the industry ones: how do you build agents that can be trusted with real infrastructure? What does reliable, observable, API-first agent design actually look like in practice?

These are exactly the conversations DevCon is built for.

Lukasz will be sharing real-world lessons on building agentic bots that can think, reason and coordinate across tools – covering GitHub, Slack and beyond. It’s a natural extension of the API-first, protocol-first philosophy we’ve been championing at pubX: agents don’t work best when we try to make them act like a person. They work best when they’re given clear, well-structured, tool-based workflows to operate within – whether that agent is negotiating a media deal or reviewing a pull request.

pubX has been an active part of the Prebid community for some time – as a top-ranked Prebid analytics adapter, and through previous appearances at Prebid Ascent in London and Cologne. DevCon is where that relationship extends further, into the developer community building the infrastructure this next phase of advertising runs on.

If you’re attending Prebid DevCon Germany 2026, come find the pubX team – and join us at the Happy Hour after the sessions wrap. The countdown is on. 👋

📅 22 September 2026 

📍 Cologne, Germany

 🎟️ Registration is still open

Thanks to Prebid.org for having us on the agenda – and at the bar.