We’re thrilled to announce that pubX – the agentic advertising platform for publishers and the buy side – is now an official partner in the Deal House, the Alliance of Independent Agencies’ (AIA) home for exclusive member offers.

Why we’re part of the Deal House

The industry is navigating a genuine inflection point. Agentic approaches are reshaping how media is planned, bought and optimised and independent agencies have always played a critical role in both challenging convention and helping brands navigate periods of change.

The questions only get more urgent: who captures value as decision-making moves to machine scale? How do agencies help clients stay in control as autonomous systems take on more of the work? And where is value actually created in this new ecosystem?

These are exactly the questions pubX has already built to answer. pubX Agentic connects publishers, advertisers and agencies through autonomous buying and selling agents that negotiate and optimise across both sides of the transaction in real time, built on trusted relationships with thousands of websites worldwide. Through the Deal House, we’re bringing this directly to the independent agency community, with an exclusive offer available now to AIA members.

Lawrence Horne, MD Commercial, Demand at pubX, said: “Independent agencies bring speed, sharp judgment and a willingness to challenge convention which are exactly the qualities that matter as agentic buying scales beyond the earliest adopters. Partnering with the Alliance of Independent Agencies gives AIA members direct access to that today, at a point where being early still matters.”

AIA members can discover pubX’s exclusive Deal House offer now. 

👉 Visit the Deal House