pubX is an Official Partner of the Indie Agency Club at MAD//FEST London 2026

We’re thrilled to announce that pubX – the world’s first end-to-end Agentic Advertising solution – is an official partner of the Indie Agency Club at MAD//FEST London this year, supporting the Alliance of Media Independents (AMI) in bringing together independent media agencies, brands and industry partners at one of the UK’s biggest marketing festivals.

Taking place 7–9 July, MAD//FEST London brings together the people shaping the future of marketing and media. The Indie Agency Club is AMI’s home at the festival – a space for the independent agency community to connect, collaborate and raise its profile. 

Why we’re backing the Indie Agency Club

The marketing and media industry is navigating a genuine inflection point. Agentic approaches are reshaping how advertising is planned, bought, and optimised – and independent agencies have always played a critical role in challenging convention and helping brands navigate periods of change.

As Agentic Advertising moves from concept to reality, the questions are increasingly urgent: who captures value as decision-making moves to machine scale? How do agencies help their clients stay in control as autonomous systems take on more of the work? And where does the real value get created in this new ecosystem?

These are exactly the conversations the Indie Agency Club is built for – and exactly the questions pubX has spent five years building to answer, connecting publishers, advertisers and agencies through autonomous buying and selling agents, grounded in trusted publisher relationships and AI infrastructure that prices more than 5 trillion auctions a year. We’re looking forward to exploring them with the people in the room.

Lawrence Horne, MD Commercial, Demand at pubX, said: “Independent agencies have always played a critical role in challenging convention and helping brands navigate periods of change. As Agentic Advertising moves from concept to reality, agencies will be instrumental in helping clients understand where value is created in this new ecosystem. We’re delighted to partner with the Indie Agency Club at MAD//FEST and support the conversations, connections and ideas that continue to move our industry forward.”

If you’re attending MAD//FEST London 2026, come find the pubX team and join the Indie Agency Club. The countdown is on. 👋